There have been questions about the character naming system in New World and whether the names of characters and companies will be global or regional. Below is the official response from Mugsy, part of the AGS team
 

Hey everyone! I am part of the New World community team and wanted to provide an official update.

We've seen some confusion about the names of characters and companies and how they operate in New World. We've been looking for ways to improve this ahead of launch, but we're not sure it could be a high-quality solution by then. We have ideas on how to fix this if you happen to miss the exact name you're looking for at launch, and we'll keep you updated.

We understand that people are frustrated and wanted to be as clear as possible:

  • New World names are now global meaning first come first served and are banned from your account for a short time even after character deletion
  • Business names are also global, but not account tied once the business is deleted, deleted, or renamed becomes available immediately

We understand some players want to enter your character's name as soon as possible. This can be done by creating a character on any available server. It is not necessary to enter the game when you do this, the character creation itself reserves the name. The character can be deleted later and the name will be available in your account after a short delay (about a minute.

We also see a lot of questions about the pre-order bonuses. All pre-order bonuses are account tied, so even if you create a character to reserve your name and then delete said character, you will still be able to use the pre-order bonuses on the server you intend to call home.
 

Thanks for dedication to New World and the excitement of the launch! See you in Nowy Świat!

- redbyrd